When you’re given a task, make sure you SPLAT plan it first:
S - Style (what style have you been asked to write in e.g. leaflet? Letter?)
P - Purpose (what are you trying to achieve? e.g. to inform/ persuade?)
L - Language (what ambitious, effective words will you use?)
A - Audience (who’s your audience? Who are you talking to?)
T - Tone (what tone will your writing have? How will it sound? e.g. sad/ persuasive/ sarcastic)
Persuasion is everything. The article or persuasive writing can be seen in the best written pieces. It could be articles, blog post or of course, well know for that, sales pages.
There are 3 main important factors that if implemented in your writing can really make a difference.
I try to use those 3 important factors of persuasive writing in just about all my article marketing campaigns.